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Gmail and Hotmail Change How Email is Delivered and How It May Affect Your Organization
This week both Gmail and Hotmail announced forthcoming changes in how they’ll handle email delivery. While we won’t know the full impact of those changes until they launch (and you better believe we’ll be keeping an eye on them), we can share enough about what we do know to get you thinking about how you engage your email lists.
It looks like the days of sending email with no “ask” are officially ending.
